Mother Muna in 40 Weeks: From Idea Conception to Subscribers

On November 28, 2022, I sent an email to various perinatal care providers to introduce myself and share this idea I had about a new kind of gift registry for mamas. A resource to help normalize caring for mom first. A platform for families to raise funds for essential care. And a tool for care providers to further their support and reach.

The key differentiation would be that the care providers would receive the gift funds directly. Not only would this be important for the providers who are choosing to be a part of the site, but it would also give families the accountability to receive the care they intended, and their communities peace of mind knowing their gift was used for something mama actually needed.

One of the responses I received was from Krista at Earth Milk Moon. We chatted over email for a bit and played some phone tag. On December 14, 2022, we finally caught each other on the phone and had a long phone call about both of our visions. Fast forward to September 20, 2023, Krista became one of Mother Muna’s first subscribers to upgrade their accounts. The time it took from idea conception to functioning reality was 40 weeks. How beautiful is that?

Thank you, Krista, for your guidance, support, and the amazing care you share with our community. And thank you for believing in my vision for Mother Muna. Families in Santa Barbara and Monterey Counties can now raise funds for their postpartum support with Earth Milk Moon through their Mother Muna registry, and mamas nationwide can register for Earth Milk Moon’s cacao elixir, teas, or virtual classes.

Mother Muna is a platform connecting care providers with mothers and their community. Start your journey to getting the support you need by creating a free registry right now.

Are you a care provider and would like to be included in our directory? Create a care profile →

Thank you for your interest in Cohero.

In response to the incredible feedback and tremendous support from our expanding network of parents, we have made the decision to transition our product focus from supporting parents working from home to a product that  caters to postpartum mothers. The insights and experiences shared by our users have highlighted the unique challenges and needs that arise during this transformative phase.

Mother Muna will host resources tailored to the needs of mothers, as well as  a platform build mother-centered registries and direct access to care provider services.

We are thrilled to embark on this new direction and would love for you to join us.

With love,
Rachel | Founder of Cohero and Mother Muna

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